Noticing what your competition does to gain more customers is just one way to find how how to get the attention of customers. As a way to let your customers know that you are an expert in your field, you can create a video series to get their attention. It is possible that this could cause people to look toward your company for advice and this will certainly give you a huge sales advantage. Once you have one made, videos are easy to forward and then your message will be spread further than you can imagine.
Facebook and YouTube are visited by thousands of people every day, so if you are there also, then you will be seen. This is a perfect place to be seen and build relationships with those who found you there. Newsletter in the email format is another form of marketing that you can easily use. Create your newsletter to tell them something about your business and it should have the “wow” factor so it will stand out over the rest.
Ads don’t have to be funny. You only need to get people talking about your business because that is your goal. Surveys too can be a good avenue to explore. They do take time though, so try an online survey and you can gain a larger web site audience if you expand to Facebook and even Twitter.